What to focus on?

Digital Marketing During the Pandemic

While the pandemic has made many areas of business grind to a halt, there are still opportunities to increase your website traffic and overall online presence through digital marketing.   

Since lockdown began, search engines have seen an overall increase in traffic due to our increased online presence. From shopping to DIY, we are browsing more than ever. With an expanded online audience comes more opportunity for advertising and promotion. This doesn’t however, only apply to paid advertising. The Financial Times said it had seen a ten-fold increase in trial subscriptions in the past three weeks alone.  

In recent years businesses have begun to realise that their website is incredibly important. If you think of your business website as the ‘shopfront’ to your business, you can start to appreciate that as the first point of contact for potential customers (or clients). Your website needs to do a couple of things, 1. Stand out visually, and 2. Be easy to use (user experience).  

But where should you start? What are the essential aspects you need to focus on if you want to improve your visibility online in 2020? Here are a few;  

  1. SEO – Still one of the most critical aspects of your digital marketing strategy. Good, optimised content will always help improve your online visibility. Considered keyword analysis and research are one of the best organic routes to gaining more visitors to your website. An initial site audit will show you where you are going wrong (or right) and where any changes can be made. Given the present situation – there’s never been a better time to work on your SEO (search engine optimisation).  
  1. Native Marketing – Sick of spending a small fortune on Google Ads? You’re not alone. The explosion of native marketing in recent years (specifically Taboola and Outbrain) has seen significant changes in how businesses advertise. If you want your adverts to appear on mainstream platforms such as the Daily Mail Online native marketing is the avenue for you.  
  1. Social Media Advertising, including TikTok – unheard of up until a couple of years ago, Tik Tok is now one of the fastest-growing advertising mediums in digital marketing. If you start thinking of TikTok as the new Instagram, you’re on the right track. That doesn’t mean you should solely focus on video marketing on TikTok. Facebook & Instagram stories have seen a massive increase in traffic since they started using the facility.   

Clearly the best way to move forward with improving your websites visibility is to integrate a holistic approach to your businesses digital marketing needs. A comprehensive, well thought out (and executed) marketing plan is something every business should invest in – particularly during these difficult times. 

For more information on all things marketing contact our experienced, professional team at Hive Digital Media on 0161-974-7891 

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