Link building is the process of creating inbound links to boost your rankings on search pages. They have been one of the most widely used techniques used by websites on Google and other leading search engines worldwide. Even though it has always been an aspect of SEO, the techniques and tools have massively changed. Links create some sort of navigation between the pages on the internet. In other words, search engines will crawl between pages in order to see which ones will rank higher. Typically, those with a higher amount of links will be higher than those with fewer. Previously, older search engines which have become less popular in recent years used different methods of ranking. But, since Google has been leading, they use a PageRank Algorithm. This means that Google checks how many people linked to your page and then ranks you from thereon.

Why do we use link building tools?

Some say that link building tools are essential for success, and to some extent they are. But, do not forget that there are multiple other factors which are important too, information for this can be found in our blogs. We use link building tools to form credibility when trying to higher our ranking for search engines. This way our website is more visible for those interested.

What are the best tools to look out for?

There are different types of link building tools for different needs. For example, link research, link tracking, and even overall statistics which will benefit us. There are thousands of different tools all over the internet which benefit companies in different ways. So, we are going to cover three different examples below.

1. Research: Researching allows you to find keywords and content in your industry which are performing in the best way possible. SEMRush has the tools to help you with this. But, it does not just stop there. On a website like this, you can find multiple different tools along with link and keyword research. Others include link opportunities, backlinks analysis and link outreach.
2. Backlink Profiles: Majestic SEO allows users to gather enough data on different backlinks to create a profile which can influence your own makings. Majestic SEO provides the information necessary when you use the search bar. After searching for what you want, you will be provided with statistics including external backlinks, referring domains, referring IPS, backlink history and many more.
3. Outreach: Link building can be difficult, hence the tools to help us and make it more simple. But, that does not mean that the process will be straight forwards. Link Prospector by Citation Labs is a tool which helps to organise outreach opportunities. This tool can create 16 unique types of reports including content development and outreach, PR, outreach and conversation.

As we mentioned above, there are plenty more factors to SEO and link building than just the ones we have mentioned. Therefore, we suggest that you take the time to do some more in-depth research searching for more information and answers.