Generating traffic is something which we try to focus on as it brings more engagement which could lead to more conversions in the long run. SEO, also known as search engine optimisation is one of the many ways which can help boost your website traffic if done correctly. One of the great aspects of SEO is that you do not need to necessarily spend any money as you can work organically to make improvements. So, we have put together some information to help boost your traffic.
Keyword Research
There are plenty of websites on the internet which allow you to take part in keyword research at no cost, for example, Uber Suggest. So, why not take advantage of them! Keyword research is one of the best ways in which you can boost your traffic and improve your SEO at the same time. Choosing the right keywords will enable you to organically connect with the right audiences by ranking on the search engines.
Blog Regularly
Hopefully, when blogging your site will gradually increase its page views. Therefore meaning that you will gain some regular, loyal readers to your blog to help with your engagement. But, if you have an unregular blogging schedule, those people will not know when they should come back to read your next post. Posting once or twice a week at the same time is a great way to keep the reader entertained as it generates a balance, unlike having a schedule where you post every day as it could be understood as spammy or poor quality content.
Quality Content
Whether you create good quality content or poor quality content, your audience will be able to see the difference. Therefore putting time and effort into all of your work is something which you should prioritise. It has been previously proven that low-quality content does not rank high on Google. This is something which will impact your page presence and even your page visitors. So, to keep your site visible to your audience, creating good quality content is something which will help.
Use of Links
As mentioned in our previous post, link building and using backlinks is very useful when it comes to increasing traffic and SEO. Higher volumes of backlinks will equate to a higher ranking on search engines which will lead on to bring more traffic and engagement. Along with this, linking from your site to other pages can create a flow of traffic, especially if the page itself has a high amount of views.
Our Help
Struggling for ideas? Don’t know where or how to start? SEO is not something an individual can perfect overnight. But, do not worry, here at Hive Digital Media we can help you will all sorts from content marketing to SEO. To find out more click here.
