Tag: backlinks

link building
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Link building is the process of creating inbound links to boost your rankings on search pages. They have been one of the most widely used techniques used by websites on Google and other leading search engines worldwide. Even though it has always been an aspect of SEO, the techniques and tools have massively changed. Links create some sort of navigation between the pages on the internet. In other words, search engines will crawl between pages in order to see which ones will rank higher. Typically, those with a higher amount of links will be higher than those with fewer. Previously, older search engines which have become less popular in recent years used different methods of ranking. But, since Google has been leading, they use a PageRank Algorithm. This means that Google checks how many people linked to your page and then ranks you from thereon.

Why do we use link building tools?

Some say that link building tools are essential for success, and to some extent they are. But, do not forget that there are multiple other factors which are important too, information for this can be found in our blogs. We use link building tools to form credibility when trying to higher our ranking for search engines. This way our website is more visible for those interested.

What are the best tools to look out for?

There are different types of link building tools for different needs. For example, link research, link tracking, and even overall statistics which will benefit us. There are thousands of different tools all over the internet which benefit companies in different ways. So, we are going to cover three different examples below.

  1. Research: Researching allows you to find keywords and content in your industry which are performing in the best way possible. SEMRush has the tools to help you with this. But, it does not just stop there. On a website like this, you can find multiple different tools along with link and keyword research. Others include link opportunities, backlinks analysis and link outreach.
  2. Backlink Profiles: Majestic SEO allows users to gather enough data on different backlinks to create a profile which can influence your own makings. Majestic SEO provides the information necessary when you use the search bar. After searching for what you want, you will be provided with statistics including external backlinks, referring domains, referring IPS, backlink history and many more.
  3. Outreach: Link building can be difficult, hence the tools to help us and make it more simple. But, that does not mean that the process will be straight forwards. Link Prospector by Citation Labs is a tool which helps to organise outreach opportunities. This tool can create 16 unique types of reports including content development and outreach, PR, outreach and conversation.

As we mentioned above, there are plenty more factors to SEO and link building than just the ones we have mentioned. Therefore, we suggest that you take the time to do some more in-depth research searching for more information and answers.

creating backlinks

Are you wondering how to get more backlinks to your website? Thankfully, there are plenty of ways which you can learn more and deepen your knowledge. You do not need to be the most skilled person to build some backlinks for your site, anybody can do it with a little bit of help. Therefore, we have some tips for you!

What Are Backlinks?

Backlinks are links which go from one website to another. They are also known as inbound or incoming links in SEO practices. In other words, if somebody places a link to your website on their site or page, you will have a backlink from them, visa vera.

links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.

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Why are they important?

Most of the time the major search engines tend to class backlinks like a voting system. The more backlinks you have the more useful and engaging your website is to the audience. So, a pattern which is sometimes seen is that those with higher amounts of backlinks tend to rank higher on the search pages.

The higher your website’s ranking is on the major search engines will also lead to multiple other results. These may include more visibility to an audience, which could lead to more conversions and so on.

How Can You Get Them?

Backlinks do not just magically appear one day, you have to put in the work to get them. But, how exactly can you get them?

Writing good quality content

There is a big difference between good quality content and poor quality content. So much so it could even impact the number of backlinks you receive. Typically, when companies are writing content, they may take part in some kind of content curation to find out more information and get some ideas. In this case, if a company likes your work they might use some of your content and link to your website, creating a backlink. But, if your work is not link-worthy and desirable, this will not occur.

Comment on other relevant blogs

Blog commenting is a simple and easy way which you can create your own backlinks. Finding relevant blogs which relate to your work gives you the opportunity to promote your business by leaving a message and link in the comments. As well as leaving a backlink this tactic will also increase your exposure.

Broken link building

The web is filled with broken links, giving you the chance to focus on broken link building to bring more backlinks to your site. It is a tactic which allows you to find a broken link on the web and recreate the content. If the link has other sites already linking to it, you can then get them to link to the new information. Therefore, this will build more links.