Tag: Business

Chrome extension

Chrome extensions can really benefit you and your business if you find the right ones, but, the question is which ones should you get? Depending on your business and what you have to offer will impact which Chrome extensions are best for you. Therefore, we have put together a list of 5 generic extensions you need when building and growing your business.

Grammarly

Grammarly is one of those Chrome extensions which helps with your grammar… just as you’d expect from the name. So, if you are a business owner or a member of staff who spends part of your time creating content including blogs, pages, or just general information, Grammarly can help you perfect it. The extension corrects your grammar and spelling as you write to ensure you are not making any mistakes within your work to make it as professional as possible. Thankfully, the extension offers both a free and paid service. So, if you are just starting out and are trying to get a feel of multiple extensions before finding the best one, Grammarly is something new to try!

Pro: Highly accurate.

Con: Free version is limited.

LastPass

Moving on from content creation, every business needs some sort of security. LastPass is an extension that keeps all of your passwords locked away in one place. It is a great way to save time when logging in to different websites as it automatically enters your password if it is saved in the log. So, if you have a memory like a fish or change every password you make, LastPass will turn into an essential.

Pro: Passwords are safe and secure.

Con: Passwords do not always autofill.

Boomerang

Boomerang is a chrome extension which is compatible with Gmail. It is essentially known as the ‘ultimate email productivity tool’. The extension allows you to track and schedule emails. In other words, you can type out your email now and schedule it for whenever you like in the future. Not only that, but you can also track your emails meaning after you have sent it, you can see if your email has been read. The last thing you want is for your work to pile up, so if you had the opportunity to schedule emails, it could make your life ten times easier.

Pro: Great for organisation.

Con: May slow down your Gmail.

Page Analytics

If you are wanting to get a better understanding of how your customers interact with your website or your page, Page Analytics will do the trick. As a business owner, you love to understand how to improve and grow, even the small things. So, gathering a better understanding on your page analytics will really benefit your brand for the future as it allows you to know what to work on.

Pro: It is free of charge.

Con: To understand the analytics you need to be aware of the ‘language’.

ClickUp

ClickUp is a Chrome Extension has it all. It is perfect for the organisation and control over your daily schedule. ClickUp is an award-winning extension used by major companies all over the world. It allows you to do create and save tasks, bookmark pages, track time, capture important screenshots, and even help with emails. It’s even marketed as an app to replace all!

Pro: It has all of the necessary features.

Con: Can sometimes be laggy/freeze.

Isometric business partnership concept with businessmen and managers holding bulb in office isolated vector illustration

Our Help

Although, as you will know, Chrome extensions are only a minor help when it comes to growing your business. There are many more factors which come into play. Therefore, here at Hive Digital Media, we can offer you multiple services to help develop your company. These include SEO, Social Ads, Content Marketing, Google Ads and Web Design & Development, for more information click here.

Grow your business organically

Although fancy advertising, publicity and paid promotions are all very good ways of growing your business they are not necessarily the best way to do it. This is because there are plenty of other ways in which you can organically grow your brand at either a very low cost or for free. You just have to find the right way for you and your brand. So, we have put together a list of ways you can organically grow your brand.

Using HashTags

Using hashtags on social media will push your content out to a wider audience. This way you will attract new customers and grow your online presence. Hashtags are becoming more and more used on the Internet and on social media as they have been proven to bring in more views, likes and followers to your website or social page.

The great thing about hashtags is that there are specific times that your hashtags may be trending. Therefore if you base your posting around them times, you will get more views from a wider audience, hopefully increasing conversions or engagement.

Consistent Posting

Whether you’re posting on social media, blogs on the website, or even about new products, you should make your posting consistent. This doesn’t necessarily mean that you need to post four times a day, every single, day. It just means that you should post at the same time on the same day, every time you post. For example, if you are posting a YouTube video, you should set a specific day of the week which you will post. This way the people who keep on top of your content will be able to recognize and understand when they should be looking out for your content.

You could also try to base your posting on the most popular times to post. These can be found in the analytics section of your pages. You should be able to see the best times for you to post depending on when your followers are most active. Although if you’re just starting out, or you have a low following, it might be best for you to stick to the most popular times to post depending on your location.

Connect with followers and customers

This is another great way to grow your following and your audience. People love to be interacted with, in other words, if you share a conversation with a follower, they are more likely to prefer your brand to a brand that does not interact with them. Building relationships with customers is an essential task you should do when trying to grow your brand organically. This does not necessarily mean that you need to privately message every single one of your followers. But, instead, why not post content they can either relate to or interact with. This way they will allow them to feel like your brand values the audience.

Invest in your website

The website which looks the part is a great way to kickstart the growth of your company. To start off with nobody likes to use a website that is confusing or full of advertisements. Therefore making your website look attractive, feel attractive, and be easy to use is a great way for you to begin growing your business.

But the look and feel of the website is not the only reason you should invest in a website. One of the most important aspects of the website is search engine optimisation (SEO). You should try to optimise your content as much as you can to help you rank higher on search engines. Here at Hive Digital Media, we focus on not only SEO but also website development to help your website be the best it can be.

Know your competiton

Keeping on track of what your competition is doing in the industry is a great way to plan out what you can do. This will enable you to stand out from the crowd and be unique when it comes to what your audience wants to see. This will lead them to hopefully see something different in your brand and allow them to choose you over all of your competition.

For more information on our services here at Hive Digital Media, click here.