When trying to gather a better understanding of digital marketing and what it entails, you do not want to spend your time searching through different websites go find individual answers. Therefore, we have put together a list of common digital marketing questions and answers for you to read. This way, you will be able to deepen your knowledge in one place.

SEO - Digital marketing

Search Engine Optimisation

Search engine optimisation is an essential part of digital marketing, but why? Why is it so valuable and important to business in today’s society? Below is a list of SEO related questions to you can get a better idea of search engine optimisation.

What is SEO and why is it important?

SEO is the process of upgrading and optimising the content throughout your website to attract more traffic to your website. It is also used to increase and boost your websites ranking on search engines such as Google, Bing and Yahoo making it crucial for the long term.

Should I create an SEO strategy plan?

Whether your business is big or small, an SEO strategy plan is essential. You could be years into a successful business or even days into a new one, whatever the duration, a plan will benefit you. Although, before you make one you need to understand how, why and what aspects you need to include. This way you have a rough idea of what to do before you begin.

What should I include?

  • Keywords – Search keywords which rank for your topic
  • Look at your competitors and your target audience
  • Build pages for each ranking topic and optimised content
  • Link building – Backlinks
  • Social media
  • SSL certificate

These are some of the aspects you could include in your SEO strategy plan for 2020, although, there are plenty more things you can add too.

Social Media

Social Media

If you are trying to grow your brand, social media is the perfect place for you to gain a new/bigger audience. With millions of people scrolling on each platform each day, you are bound to increase your traffic with the right strategy.

What are different platforms good for?

Different social media platforms will give you different results. Some might give you better results than others, some might bring you a different target audience and others may not work at all… but which are which?

Facebook – Facebook has approximately 2 billion monthly active users, meaning you will be able to interact with your target audience no matter what. The platform allows businesses to customise their target to make it more specific to its users. It is great for maintaining customers and building relationships.

Twitter – Although Twitter is not one of the most popular platforms, it is still used by hundreds of millions of people each month. Twitter is great for reaching a new audience and creating more conversions for your business. Before putting your time and money into Twitter you should ensure that it is the right platform for you.

LinkedIn – Typically used for connecting with other people, organisations and B2B businesses. This platform tends to have a specific audience of those between the ages of those who work 9-5 jobs.

Which platform is better for my company?

This depends on what type of company your business is, how it works and who you are trying to reach.

As mentioned above if your business is a B2B organisation, you are best focusing on those platforms which allow you to interact with other professionals. An example is LinkedIn.

Whereas if your business is more of a B2C organisation and you are trying to connect with direct customers, platforms like Facebook will be a better option.

Content Marketing

Content Marketing

Content marketing is also another important aspect of digital marketing. It allows you to interact and educate your audience with the necessary information, which will result in relationship building. Here at Hive Digital Media, we offer the service of content marketing. We specialise in working with different businesses to create outstanding content to connect target audiences to brands.

What are the benefits of content marketing?

Content marketing has multiple benefits for your company, some of them include:

  • Increased Sales
  • Increased brand awareness
  • Higher volume of traffic

How can I create new content regularly?

There are plenty of sites which allow you to use photos on their website which are copyright free, this way you will not be breaking any laws when promoting your business. If you are looking to create content from scratch then there are sites including Canva which can help you. A good way to get some ideas for your content is by using content curation. This allows you to browse and brainstorm ideas from other businesses content.

10 Reasons Why Content is Important for your Business

Content can sometimes be overlooked when it comes to websites. However, it does more than just filling up your web pages. It can be the starting factor in building confidence amongst your current and future customers too. It helps you create a great brand persona and drives traffic to your website where your products and services are.

The benefits and perks of content marketing aren’t just limited to reaching audiences and generating revenue. As there are other benefits too which cannot be measured as monetary benefits. In other words, content marketing is growing and is definitely showing no signs of slowing down.

Why Content Matters?

Content is a huge part of any marketing strategy. Simply, because it holds an important position in the hierarchy of marketing tools. It helps to build any brands presence online and is extremely useful in reaching current and potential customers. It is also one of the main things that could make or break how a company comes across online.

Here are 10 examples of how and why content matters in all industries.

1. Building your online presence

One of the greatest benefits that really shows its importance is the ability to build an online presence. Creating and sharing unique content on what you offer builds your presence. If you share relevant content about what your brand does, you’re bound to make a connection with customers coming to your site.

2. Improved brand reputation and awareness

As mentioned before, content is important to maintaining and building an online presence. However, in order to stand out from the crowd, you need to have some unique selling points for your brand. By publishing and promoting your brand, you should be able to improve your own brand reputation.

3. Better visibility through SEO ranking

Posting SEO friendly and quality content will help your website and web pages place better in search engine results. With the use of backlinks, ranked keywords and imagery, the more likely you are to rank better. Content is important for increasing your visibility and brand awareness.

4. Gain control of your brand narrative

When creating an online presence, you can take full control of your brand narrative. As perception can sometimes matter more than reality. This is why content is important for any business to maintain a unique identity. Creating content engages an audience that may not be otherwise engaged.

Hive Digital Media Content Creation | Content is Important

5. A key part of any marketing strategy

Content is important in any marketing strategy these days. As it holds a vital position, high-quality content is a must to succeed. It helps any marketing strategy in six different levels; research, ideas, placement, creation, publishing and promotion.

6. Maintains customer loyalty

Customer loyalty for a brand is crucial. Having well-defined content is important for your brand as it helps retain customer loyalty. With customers usually being the first to see and view your content via emails or social channels. As they’ll be most engaged with what you have to say.

7. Gives you an edge on your competitors

In this overly crowded and competitive world, it can set you apart from the competitive world. In every industry, there are what are known as competitors and we are all competing for the so-called top stop. With creative and unique writing, you could just get the upper hand on what really engages with your customers.

8. Educated about the industry

The first place people turn to for information is the internet. By creating original content about your industry, you are ensuring that accurate information is available for online users. In relation to SEO, having high-quality content is important for bringing customers to your site.

9. Customers expect it

Having a website with minimal information is possible and can do well online. However, nowadays, consumers expect you to provide enough information about your products and services that you are selling. The more information, the more likely customers can come to an informed decision.

10. Increased revenue generation

Let’s be honest, this is the ultimate goal of every marketing plan there is. A well-developed writing policy goes a long way. Not only in attracting new customers but also retaining and expanding the sending choices of existing ones.

If you would like to talk to us on how we can turn your content into leads and revenue, then just hit the ‘Let’s Talk’ button below.