Christmas & Covid – What To Expect

Christmas is the one time of year where a large majority of people up and down the country celebrate the same occasion. As you can tell, the pandemic has pushed the normal festive activities to next year. But, with decorations around us, it would be hard not to feel in the spirit.  With only 14 days to go, what will Christmas Day actually be like? As different towns and cities have been placed into different tiers, who will we be celebrating with this year? As well as this, will we even be able to reach our families and friends or will we be spending Christmas as an individual household? 

Could my tier change before Christmas?

When we exited lockdown on the 2nd of December, we were placed into a strengthened new local tier system. Coronavirus is still spreading and is expected to carry on, especially during the cold winter months. If you already know there are three different tiers: one, two and three. Tier one equates to a medium alert, two is a high alert and three is a very high alert. Each tier has its own set of rules and regulations which the local population is required to follow. Boris Johnson has confirmed that the tier system will be looked at and reviewed every 14 days. Although there is no specific date yet, we are expecting changes around the 16th of December. Therefore, your local area could be moved up or down in the system within the next week or so. 

How Will We Be Spending Christmas?

As you all know, This time of year is very important for millions of people in the UK. So the government have done everything they can to ensure it is enjoyable in a safe environment. After a horrendous year of lockdown after lockdown and quarantining, they have decided to change social contact restrictions for a few days. The UK Government and Devolved Administrations are allowing people to form a Christmas bubble. In other words, between the 23rd and 27th of December, you are able to form a bubble of people from no more than 3 different households.

Although the rules state that you are only allowed to be in one bubble, you cannot change your bubble and you must meet in a private place. This may be gardens, homes, places of worship or other outdoor spaces. Along with this, you are able to visit people and places outside of your tier over the course of these days. But if you are travelling you have to begin and end your journey within the 23rd and 27th of December. Anyone travelling to or from Northern Ireland may travel on the 22 and 28 December.

For more information on the Christmas bubbles, click here

Are you wondering how to get more backlinks to your website? Thankfully, there are plenty of ways which you can learn more and deepen your knowledge. You do not need to be the most skilled person to build some backlinks for your site, anybody can do it with a little bit of help. Therefore, we have some tips for you!

What Are Backlinks?

Backlinks are links which go from one website to another. They are also known as inbound or incoming links in SEO practices. In other words, if somebody places a link to your website on their site or page, you will have a backlink from them, visa vera.

links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.

Pensive male customer looking away at copy space, touching chin, thinking. Handsome young man in casual shirt and glasses standing isolated over white background. Advertising concept

Why are they important?

Most of the time the major search engines tend to class backlinks like a voting system. The more backlinks you have the more useful and engaging your website is to the audience. So, a pattern which is sometimes seen is that those with higher amounts of backlinks tend to rank higher on the search pages.

The higher your website’s ranking is on the major search engines will also lead to multiple other results. These may include more visibility to an audience, which could lead to more conversions and so on.

How Can You Get Them?

Backlinks do not just magically appear one day, you have to put in the work to get them. But, how exactly can you get them?

Writing good quality content

There is a big difference between good quality content and poor quality content. So much so it could even impact the number of backlinks you receive. Typically, when companies are writing content, they may take part in some kind of content curation to find out more information and get some ideas. In this case, if a company likes your work they might use some of your content and link to your website, creating a backlink. But, if your work is not link-worthy and desirable, this will not occur.

Comment on other relevant blogs

Blog commenting is a simple and easy way which you can create your own backlinks. Finding relevant blogs which relate to your work gives you the opportunity to promote your business by leaving a message and link in the comments. As well as leaving a backlink this tactic will also increase your exposure.

Broken link building

The web is filled with broken links, giving you the chance to focus on broken link building to bring more backlinks to your site. It is a tactic which allows you to find a broken link on the web and recreate the content. If the link has other sites already linking to it, you can then get them to link to the new information. Therefore, this will build more links.

Chrome extensions can really benefit you and your business if you find the right ones, but, the question is which ones should you get? Depending on your business and what you have to offer will impact which Chrome extensions are best for you. Therefore, we have put together a list of 5 generic extensions you need when building and growing your business.

Grammarly

Grammarly is one of those Chrome extensions which helps with your grammar… just as you’d expect from the name. So, if you are a business owner or a member of staff who spends part of your time creating content including blogs, pages, or just general information, Grammarly can help you perfect it. The extension corrects your grammar and spelling as you write to ensure you are not making any mistakes within your work to make it as professional as possible. Thankfully, the extension offers both a free and paid service. So, if you are just starting out and are trying to get a feel of multiple extensions before finding the best one, Grammarly is something new to try!

Pro: Highly accurate.

Con: Free version is limited.

LastPass

Moving on from content creation, every business needs some sort of security. LastPass is an extension that keeps all of your passwords locked away in one place. It is a great way to save time when logging in to different websites as it automatically enters your password if it is saved in the log. So, if you have a memory like a fish or change every password you make, LastPass will turn into an essential.

Pro: Passwords are safe and secure.

Con: Passwords do not always autofill.

Boomerang

Boomerang is a chrome extension which is compatible with Gmail. It is essentially known as the ‘ultimate email productivity tool’. The extension allows you to track and schedule emails. In other words, you can type out your email now and schedule it for whenever you like in the future. Not only that, but you can also track your emails meaning after you have sent it, you can see if your email has been read. The last thing you want is for your work to pile up, so if you had the opportunity to schedule emails, it could make your life ten times easier.

Pro: Great for organisation.

Con: May slow down your Gmail.

Page Analytics

If you are wanting to get a better understanding of how your customers interact with your website or your page, Page Analytics will do the trick. As a business owner, you love to understand how to improve and grow, even the small things. So, gathering a better understanding on your page analytics will really benefit your brand for the future as it allows you to know what to work on.

Pro: It is free of charge.

Con: To understand the analytics you need to be aware of the ‘language’.

ClickUp

ClickUp is a Chrome Extension has it all. It is perfect for the organisation and control over your daily schedule. ClickUp is an award-winning extension used by major companies all over the world. It allows you to do create and save tasks, bookmark pages, track time, capture important screenshots, and even help with emails. It’s even marketed as an app to replace all!

Pro: It has all of the necessary features.

Con: Can sometimes be laggy/freeze.

Isometric business partnership concept with businessmen and managers holding bulb in office isolated vector illustration

Our Help

Although, as you will know, Chrome extensions are only a minor help when it comes to growing your business. There are many more factors which come into play. Therefore, here at Hive Digital Media, we can offer you multiple services to help develop your company. These include SEO, Social Ads, Content Marketing, Google Ads and Web Design & Development, for more information click here.

When trying to gather a better understanding of digital marketing and what it entails, you do not want to spend your time searching through different websites go find individual answers. Therefore, we have put together a list of common digital marketing questions and answers for you to read. This way, you will be able to deepen your knowledge in one place.

SEO - Digital marketing

Search Engine Optimisation

Search engine optimisation is an essential part of digital marketing, but why? Why is it so valuable and important to business in today’s society? Below is a list of SEO related questions to you can get a better idea of search engine optimisation.

What is SEO and why is it important?

SEO is the process of upgrading and optimising the content throughout your website to attract more traffic to your website. It is also used to increase and boost your websites ranking on search engines such as Google, Bing and Yahoo making it crucial for the long term.

Should I create an SEO strategy plan?

Whether your business is big or small, an SEO strategy plan is essential. You could be years into a successful business or even days into a new one, whatever the duration, a plan will benefit you. Although, before you make one you need to understand how, why and what aspects you need to include. This way you have a rough idea of what to do before you begin.

What should I include?

  • Keywords – Search keywords which rank for your topic
  • Look at your competitors and your target audience
  • Build pages for each ranking topic and optimised content
  • Link building – Backlinks
  • Social media
  • SSL certificate

These are some of the aspects you could include in your SEO strategy plan for 2020, although, there are plenty more things you can add too.

Social Media

Social Media

If you are trying to grow your brand, social media is the perfect place for you to gain a new/bigger audience. With millions of people scrolling on each platform each day, you are bound to increase your traffic with the right strategy.

What are different platforms good for?

Different social media platforms will give you different results. Some might give you better results than others, some might bring you a different target audience and others may not work at all… but which are which?

Facebook – Facebook has approximately 2 billion monthly active users, meaning you will be able to interact with your target audience no matter what. The platform allows businesses to customise their target to make it more specific to its users. It is great for maintaining customers and building relationships.

Twitter – Although Twitter is not one of the most popular platforms, it is still used by hundreds of millions of people each month. Twitter is great for reaching a new audience and creating more conversions for your business. Before putting your time and money into Twitter you should ensure that it is the right platform for you.

LinkedIn – Typically used for connecting with other people, organisations and B2B businesses. This platform tends to have a specific audience of those between the ages of those who work 9-5 jobs.

Which platform is better for my company?

This depends on what type of company your business is, how it works and who you are trying to reach.

As mentioned above if your business is a B2B organisation, you are best focusing on those platforms which allow you to interact with other professionals. An example is LinkedIn.

Whereas if your business is more of a B2C organisation and you are trying to connect with direct customers, platforms like Facebook will be a better option.

Content Marketing

Content Marketing

Content marketing is also another important aspect of digital marketing. It allows you to interact and educate your audience with the necessary information, which will result in relationship building. Here at Hive Digital Media, we offer the service of content marketing. We specialise in working with different businesses to create outstanding content to connect target audiences to brands.

What are the benefits of content marketing?

Content marketing has multiple benefits for your company, some of them include:

  • Increased Sales
  • Increased brand awareness
  • Higher volume of traffic

How can I create new content regularly?

There are plenty of sites which allow you to use photos on their website which are copyright free, this way you will not be breaking any laws when promoting your business. If you are looking to create content from scratch then there are sites including Canva which can help you. A good way to get some ideas for your content is by using content curation. This allows you to browse and brainstorm ideas from other businesses content.

Using social media to help grow your business is a great way to widen your audience and increase the traffic to your website. With the constant growth and development of different social media platforms, there are plenty of ways you can use them to benefit your brand. According to Statista, more than half of the world’s population is now using social media. Therefore this means social media is the perfect service industry to branch out to when marketing your brand. Despite having so many users around the globe and so many different platforms, what are the benefits of social media marketing?

Increases Your Websites Visibility

One of the benefits of using social media marketing is that it can increase your website’s visibility. Once you manage to connect with your target audience or any audience at all, you may find your website traffic is increasing. But, before you can assume that people will want to engage with your content or your brand, you should optimise your platform. This way, you’ll make a great first impression, in the hope that the person will want to find out more.

When somebody first clicks on your profile, they will see all of the details you provide. This includes your profile picture, your name, bio and most importantly, your website URL link. If your page is optimised and your content is appealing, people will want to engage. So, having a link in your profile is essential. This way people can visit your website in one click if the link is available, therefore increasing your website’s visibility.

Improved Customer Satisfaction/ Loyalty

Using social media marketing to promote your brand to more people is not only a way to get your content seen and heard but also to build relationships. Most customers will always prioritise companies which have great customer satisfaction and communication over those who do not. If your brand uses social media, a customer is able to easily contact you and hopefully get the response they are searching for. This will increase brand loyalty as the customer may feel more attached. Therefore leading to more conversions and traffic on your site.

Although, it can also work in the opposite way. If you use social media and do not interact with your audience you may be unfortunately painting a negative image on your brand. Therefore leading to your audience and customers stop interacting in with page, posts and website.

benefits of social media marketing

Cost-Effective

One of the many benefits of social media marketing is that it is very cost-effective. Whether your brand has a couple of followers or even millions there are plenty of ways you can help it grow. These ways do not have to be expensive, you trial free ways in which to grow your platform. Depending on the social platform you are using, the way in which you choose to grow your audience will differ. Some platforms enable you to grow and promote your brand easily without any ads. Whereas using others will be a lot harder, meaning it may best to avoid the platform or purchase paid ads if necessary.

Despite this being said, there are plenty of ways which you can market your brand for free. This may be doing extra content creation and curation to take your social media platforms to the next level, attracting a larger audience who may convert and increase your traffic.

Although, depending on your brand, industry and audience, paid ads may be a better option for growing traffic. Thankfully, depending on the social media platform the prices for paid ads vary. This way you are able to get better control and trial out different paid ads on different platforms.

Here at Hive Digital Media, we offer a range of services to help you grow your brand. Our marketing strategies are beneficial to any brands no matter what size it is. If you are wanting more information on our services, click here.

Digital marketers, managers, and businesses are constantly talking and thinking about SEO (search engine optimisation), but what actually is it and why is it helpful?

What is SEO?

Search engine optimisation is the process of making changes to different aspects of your website to push your search ranking higher on engines including Google and Bing. This will result in the quantity of your organic traffic increasing and hopefully, more conversions/sales. Along with this, you will keep in a competitive position within your market.

What goes into SEO?

Search engine optimisation is not just a word with no meaning, it is something which your business will have to do to rank higher. It requires plenty of research and knowledge before you can dive into the deep end.

Optimised content

Optimising your content is one of the key elements when it comes to SEO. You need to do you research on different factors including keyword research to enable you to see better results. There are plenty of websites all over the internet which will help you find keywords to optimise your content.

To optimise content we suggest you:

  1. Do not put too much information while including too many keywords
  2. Do your research on your rankings
  3. Make your content smooth for readers

Website Security

Website security is essential, especially when it comes down to Google checking your information. Having a secure website will not only help boost your ranking, but it will also attract more customers as it shows safety.

To increase your website security we suggest you:

  1. Create strong passwords
  2. Install security plug-ins
  3. Install an SSL certificate

User Interaction On Page

The bounce rate, conversion rate and the time which a customer has stayed on your page play a huge role in SEO. If a customer clicks on your page and then comes straight off, this shows Google that your website is not very engaging to your audience. Therefore, it may have a negative effect on your ranking. Whereas, if the customer says on your website and positively interacts with your site, you may be boosted.

To increase your on-page interaction we suggest you:

Try to target with your direct audience when using paid ads or when you are using on social media. This way, the people who will be interacting with your website are more likely to be looking for the service that you are offering. This means the customer will stay on your website for longer trying to find out more.

In What Way Is SEO Beneficial?

SEO can be beneficial to businesses of all sizes. Whether you are a small business starting off or a larger business which has been running for years, SEO can definitely help your business grow. Not only this, but it could also improve the user experience, hopefully creating more conversions.

How Can I Learn More About SEO?

As we have already mentioned, SEO may take years to learn. It is not something which you can grasp overnight. There are plenty of online courses, books and even lessons which you can attend to boost your knowledge of search engine optimisation. The main piece of advice we can give you when trying to learn more is to look around and find courses to help widen your knowledge.

How Can We Help?

Here at Hive Digital Media, we offer a service of SEO. In other words, we can provide you with a beneficial SEO strategy that works for you, your brand and where you are wanting to rank for organically. If you want more information on our services, click here.

Are you wanting to use some sort of platform to help grow your business? With the digital world constantly evolving, there are plenty of different platforms out there which you can advertise on. If you do all of the necessary research to understand the advantages and disadvantages of each, then deciding between which to use will be a simple task. You need to consider aspects including which platform is dominated by your target audience and which platforms are not. We understand that nobody wants to waste money or time, therefore we have listed some advertising channels along with their pros and cons to ensure you are understanding the downsides, not just the pros.

PPC - Advertising

PPC Marketing (Pay-Per-Click)

PPC is used by millions of businesses and marketers all over the globe, but what actually is it?  This way of advertising involves using a display ad on different platforms and paying for every click the ad receives. It is a targeted way of getting people to visit your site in the hope they will make a conversion (sale). You tend to find these type of ads on Google, Bing and even Facebook.

Pros of PPC

  1. Cost-Effective – As you only pay when a user reaches your website, this method can be a great value for money. Depending on how many conversions you make from the user clicking the ad, the cost of the PPC ad may not cost you too much.
  2. Quick Results – Unlike SEO, PPC shows quick results. This does not require as much patience as other techniques do.
  3. Control – You have a say on what type of visitors you want coming to your website.

Cons of PPC

  1. PPC is not free – The price of PPC varies, but if you are a small business owner, you will do anything to save as much money as possible.
  2. Ads will disappear when your campaign ends – You will not receive the same amount of traffic.
  3. Can be complicated – PPC can be complicated and tricky to learn. Therefore, it takes a while for you to educate yourself before you can begin.
Hand holding phone - social media for advertising

Social Media Platforms

Using social media when advertising your business is a great way to spread awareness to your audience. With Facebook being the most popular social media platform, it is the best one to advertise on. This is because Facebook engages with people of all ages. It has around 2.6 billion monthly users, meaning that the site will certainly have thousands of users in your target audience bracket. Although, despite Facebook being the biggest platform, it is not always the best option. Thankfully, with technology and digital businesses constantly growing, there are plenty more platforms which have millions, if not billions of users every month too.

Pro’s of Social Media Platforms

  1. Increased Brand Awareness – Social media platforms often display their ads in a similar way to normal posts on your timeline. So, as a user is scrolling through their social media page, they are likely to engage with it, just like they would any other post.
  2. Higher Conversion Rates – With social media ads, it is just as simple as the click of one button and a user has found themselves scrolling through your website wanting to know more. If you make your ad appealing enough, your conversion rates from social media ads will definitely increase.
  3. Improved Brand Loyalty – When a customer is able to communicate with a business directly, they tend to feel a lot comfortable with your brand.

Cons of Social Media

  1. Time-Consuming – Using social media when advertising can be very time-consuming, especially if you are new to it. As it is a gradual process, the chances of your receiving many conversions from your ads can be low.
  2. Reputation – With the freedom that social media brings with posting, it can sometimes be difficult to perfect a post. One poorly judged post or message could damage the reputation of the whole business.
  3. High Volume of Content – Due to the high use of social media and a large amount of content being published every second, it is hard to find exactly what you are looking for. So, your target audience may not even spot you.
Advertising - Data From Ads

Google AdWords

Advertising with Google AdWords is a great way for your business to get noticed. This is because Google is the largest search engine in the world. It has around 91.75% of the worlds market share, showing that Google dominates over every other search engine including Bing. Ads do not only show up on partnered websites as display ads but also the search pages. Therefore, wherever your audience is looking, they are likely to see your business within their search. This will lead to more conversions for your brand. But, is Google actually as great as it sounds?

Pros of Google AdWords

  1. Reaching your audience – With Google being the leading search engine, the likelihood of you connecting to your target audience is high.
  2. Results can be instant – The results from Google Ads can be instant, so whether you are wanting to grow your brand as fast as possible or just connect to a few users, you will see results.
  3. You can measure and monitor your results – The campaign dashboard allows you to monitor your results. This means you are able to see all of the statistics from your ads.

Cons of Google AdWords

  1. Price – The price of the keyword you are wanting to rank for is influenced by the competition. Therefore, if your industry is very competitive, the likelihood of your keyword being expensive is high.
  2. A learning curve – Understanding AdWords can be difficult and it may take time. Learning the ins and outs is essential when wanting to grow your business using AdWords.
  3. Late Repayments – If you fail to pay for the AdWords fee then your presence will immediately be removed from Google.

Choosing where you want to advertise your business without wasting time or money can be made simpler if you do the necessary research. This will ensure that you are understanding the basics of advertising using different channels. Here at Hive Digital Media, we offer a range of services including Google Ads, SEO and Social Ads, meaning that you do not necessarily need to educate yourself on these areas. For more information click here.

Although fancy advertising, publicity and paid promotions are all very good ways of growing your business they are not necessarily the best way to do it. This is because there are plenty of other ways in which you can organically grow your brand at either a very low cost or for free. You just have to find the right way for you and your brand. So, we have put together a list of ways you can organically grow your brand.

Using HashTags

Using hashtags on social media will push your content out to a wider audience. This way you will attract new customers and grow your online presence. Hashtags are becoming more and more used on the Internet and on social media as they have been proven to bring in more views, likes and followers to your website or social page.

The great thing about hashtags is that there are specific times that your hashtags may be trending. Therefore if you base your posting around them times, you will get more views from a wider audience, hopefully increasing conversions or engagement.

Consistent Posting

Whether you’re posting on social media, blogs on the website, or even about new products, you should make your posting consistent. This doesn’t necessarily mean that you need to post four times a day, every single, day. It just means that you should post at the same time on the same day, every time you post. For example, if you are posting a YouTube video, you should set a specific day of the week which you will post. This way the people who keep on top of your content will be able to recognize and understand when they should be looking out for your content.

You could also try to base your posting on the most popular times to post. These can be found in the analytics section of your pages. You should be able to see the best times for you to post depending on when your followers are most active. Although if you’re just starting out, or you have a low following, it might be best for you to stick to the most popular times to post depending on your location.

Connect with followers and customers

This is another great way to grow your following and your audience. People love to be interacted with, in other words, if you share a conversation with a follower, they are more likely to prefer your brand to a brand that does not interact with them. Building relationships with customers is an essential task you should do when trying to grow your brand organically. This does not necessarily mean that you need to privately message every single one of your followers. But, instead, why not post content they can either relate to or interact with. This way they will allow them to feel like your brand values the audience.

Invest in your website

The website which looks the part is a great way to kickstart the growth of your company. To start off with nobody likes to use a website that is confusing or full of advertisements. Therefore making your website look attractive, feel attractive, and be easy to use is a great way for you to begin growing your business.

But the look and feel of the website is not the only reason you should invest in a website. One of the most important aspects of the website is search engine optimisation (SEO). You should try to optimise your content as much as you can to help you rank higher on search engines. Here at Hive Digital Media, we focus on not only SEO but also website development to help your website be the best it can be.

Know your competiton

Keeping on track of what your competition is doing in the industry is a great way to plan out what you can do. This will enable you to stand out from the crowd and be unique when it comes to what your audience wants to see. This will lead them to hopefully see something different in your brand and allow them to choose you over all of your competition.

For more information on our services here at Hive Digital Media, click here.

As the whole of England has been confined to their homes for the past few months, you might be wondering, has the use of social media marketing increased during this period?  Teenagers especially tend to spend a lot of time on social media. The lockdown has taken the usage to the next level. This offers businesses the best opportunity to promote their brand whilst there is a higher percentage of people using social media.

Social media scrolling

Different Platforms

Global Internet traffic rose 40% due to the COVID-19 pandemic, essentially cramming more than a year’s worth of growth into just a few weeks, according to Sandvine.

Social media ads are a great way to get your content out to people all over the world with only a few clicks. If you are active on the most popular social media platforms you will understand a little bit more about how the ads work on specific sites.

For example on Instagram ads Appear not only in the feed but also in the stories. This gives your brand a better chance of being seen by a wider audience. When you see an ad on platforms like Instagram, they appear just like an image posted by a friend, meaning, they will be seen if somebody is just casually scrolling. 

Whereas YouTube presents ads in various different ways like at the beginning of a video, at the side, underneath or even on top of the video. They are all different ways to catch users attention without impacting their use of the site too much. This technique allows the user to interact with the ad at any time depending on its position. 

Therefore more and more brands have started advertising on social media during the pandemic. This is mainly due to the high amount of people using different platforms. But, also because other ways of advertising are not available at this time. Therefore many brands have to switch up their advertising techniques. To allow them to still get traffic to the sites and pages.

What social media platforms are the best?

The social media platform which you choose entirely depends on your brand. You should consider the results that you are wanting to find. Typical things you should consider are:

  1. Where your target customers are most concentrated (usage, groups, etc.)
  2. Where your target customers are most accessible.
  3. Does your target customers most actively engage with ads. 

Please bear in mind that advertising on social media is not something which might bring you automatic results. It may require you to spend some time testing out different platforms or different strategies before you are able to know the best direction for your brand.

Can Hive Digital Media Help?

Here at Hive Digital Media, we offer a range of different services to help your brand grow and increased traffic. To find out more information about our services please click here. If you are wanting to get in touch our online chat located on the bottom right of our homepage.

Almost 5 billion videos are seen every single day on YouTube meaning there are 30 million visitors every 24 hours. Therefore making YouTube one of the best sites to give your brand as much awareness as it can get. YouTube ads attract people of all ages, not just those who are young. So, whether your target audience is people over who are younger or older, the chances of you spreading brand awareness are high.

Who will you reach?

One of the great things about YouTube Ads is that your advertisement will go straight to your target audience. According to YouTube, they have various advertising pin-pointing methods to narrow down to exactly who you want. Some examples are listed below for the video marketing side of YouTube Ads:

  1. Demographic Groups – age, gender, parental status or household income.
  2. Interests – affinity audiences, life events, Custom intent audiences.
  3. Detailed demographics – reach user based on additional broad, shared traits, such as students, homeowners or new parents.

Other examples for content marketing are also directly below:

  1. Placements
  2. Topics
  3. Keywords

What it costs:

According to YouTube, most businesses begin with a plan which is around £6 per day for local campaigns, but you can make adjustments to your plan at any time. But, despite this being said, Google owns YouTube, therefore the price of YouTube ads involves you bidding for ad placement. This means that it is hard to give an exact figure.

There are different factors which play a part when determining the price, some of them include:

  • Targeting options
  • Your bid
  • Bidding selection
  • Ad type

Creating Your YouTube Ad

When creating your YouTube Ad you need to keep multiple factors in mind. This will include, your target audience, your budget and how you want it to look.

The look of your video needs to be one of your top priorities because if what the viewer is watching is not interesting or unique, the chances of them clicking skip when it reaches the 5-second mark is likely. Although not every brand has the facilities to hire a team to create these ads, it is still important to make it look as best as it can. The better it looks and sounds, the more conversions will occur.

These ads can be created with a small homemade budget or even a larger budget, whatever you choose, you just need to ensure it is right for your pin-pointed audience. Once you have completed a few advertisements you should consider whether your budget is perfect or not and then make some changes if necessary.

Different Ad Types

There are six different types of ads when promoting on YouTube:

YouTube Ads - Display Ads

Display Ads: These are displayed right of the featured image and above the suggested videos (red box).

YouTube Ads -  Overlay Ads

Overlay Ads: Semi-transparent overlay ads which cover the lower 20% of the screen.

YouTube Ads - Skippable Video Ads

Skippable Ad Videos: These type of ads allow viewers to skip after 5 seconds. Therefore, this is why we advise you to try and make your ads as interesting and unique as possible.

YouTube Ads -  Non Skippable Video Ads

Non Skippable Ads: These ads are seen before the viewer can watch the video. This type is usually between 15 and 20 seconds long.

 Bumper Ads

Bumper Ads: These last around 6 seconds and must be viewed before you can watch the video.

 sponsored types
s

Sponsored Cards Ads: These display relevant information at the end of a video for a few moments before the video ends.

The different types of ads also impact the price which you will pay as some are more visible than others.

Is It Worth It?

This is personal preference as you might have found a different platform which enables you to reach a better percentage of an audience which is a better deal for your money. On the other hand, you may find YouTube to be the best. Therefore, perhaps it is something which is worth trying out and if you do not get the results you want, then you can move to advertise on a different platform.

How Can Hive Digital Media Help With Your Business?

Here at Hive Digital Media we offer a wide range of services to help your business grow. For example:

  1. SEO
  2. Social Ads
  3. Google Ads
  4. Content Marketing
  5. Web Design and Development

For further information click here.