Tag: Social Media Marketing

Using social media to help grow your business is a great way to widen your audience and increase the traffic to your website. With the constant growth and development of different social media platforms, there are plenty of ways you can use them to benefit your brand. According to Statista, more than half of the world’s population is now using social media. Therefore this means social media is the perfect service industry to branch out to when marketing your brand. Despite having so many users around the globe and so many different platforms, what are the benefits of social media marketing?

Increases Your Websites Visibility

One of the benefits of using social media marketing is that it can increase your website’s visibility. Once you manage to connect with your target audience or any audience at all, you may find your website traffic is increasing. But, before you can assume that people will want to engage with your content or your brand, you should optimise your platform. This way, you’ll make a great first impression, in the hope that the person will want to find out more.

When somebody first clicks on your profile, they will see all of the details you provide. This includes your profile picture, your name, bio and most importantly, your website URL link. If your page is optimised and your content is appealing, people will want to engage. So, having a link in your profile is essential. This way people can visit your website in one click if the link is available, therefore increasing your website’s visibility.

Improved Customer Satisfaction/ Loyalty

Using social media marketing to promote your brand to more people is not only a way to get your content seen and heard but also to build relationships. Most customers will always prioritise companies which have great customer satisfaction and communication over those who do not. If your brand uses social media, a customer is able to easily contact you and hopefully get the response they are searching for. This will increase brand loyalty as the customer may feel more attached. Therefore leading to more conversions and traffic on your site.

Although, it can also work in the opposite way. If you use social media and do not interact with your audience you may be unfortunately painting a negative image on your brand. Therefore leading to your audience and customers stop interacting in with page, posts and website.

Cost-Effective

One of the many benefits of social media marketing is that it is very cost-effective. Whether your brand has a couple of followers or even millions there are plenty of ways you can help it grow. These ways do not have to be expensive, you trial free ways in which to grow your platform. Depending on the social platform you are using, the way in which you choose to grow your audience will differ. Some platforms enable you to grow and promote your brand easily without any ads. Whereas using others will be a lot harder, meaning it may best to avoid the platform or purchase paid ads if necessary.

Despite this being said, there are plenty of ways which you can market your brand for free. This may be doing extra content creation and curation to take your social media platforms to the next level, attracting a larger audience who may convert and increase your traffic.

Although, depending on your brand, industry and audience, paid ads may be a better option for growing traffic. Thankfully, depending on the social media platform the prices for paid ads vary. This way you are able to get better control and trial out different paid ads on different platforms.

Here at Hive Digital Media, we offer a range of services to help you grow your brand. Our marketing strategies are beneficial to any brands no matter what size it is. If you are wanting more information on our services, click here.

Tags Growth, Hive Digital Media, Social Media, Social Media Marketing

Although fancy advertising, publicity and paid promotions are all very good ways of growing your business they are not necessarily the best way to do it. This is because there are plenty of other ways in which you can organically grow your brand at either a very low cost or for free. You just have to find the right way for you and your brand. So, we have put together a list of ways you can organically grow your brand.

Using HashTags

Using hashtags on social media will push your content out to a wider audience. This way you will attract new customers and grow your online presence. Hashtags are becoming more and more used on the Internet and on social media as they have been proven to bring in more views, likes and followers to your website or social page.

The great thing about hashtags is that there are specific times that your hashtags may be trending. Therefore if you base your posting around them times, you will get more views from a wider audience, hopefully increasing conversions or engagement.

Consistent Posting

Whether you’re posting on social media, blogs on the website, or even about new products, you should make your posting consistent. This doesn’t necessarily mean that you need to post four times a day, every single, day. It just means that you should post at the same time on the same day, every time you post. For example, if you are posting a YouTube video, you should set a specific day of the week which you will post. This way the people who keep on top of your content will be able to recognize and understand when they should be looking out for your content.

You could also try to base your posting on the most popular times to post. These can be found in the analytics section of your pages. You should be able to see the best times for you to post depending on when your followers are most active. Although if you’re just starting out, or you have a low following, it might be best for you to stick to the most popular times to post depending on your location.

Connect with followers and customers

This is another great way to grow your following and your audience. People love to be interacted with, in other words, if you share a conversation with a follower, they are more likely to prefer your brand to a brand that does not interact with them. Building relationships with customers is an essential task you should do when trying to grow your brand organically. This does not necessarily mean that you need to privately message every single one of your followers. But, instead, why not post content they can either relate to or interact with. This way they will allow them to feel like your brand values the audience.

Invest in your website

The website which looks the part is a great way to kickstart the growth of your company. To start off with nobody likes to use a website that is confusing or full of advertisements. Therefore making your website look attractive, feel attractive, and be easy to use is a great way for you to begin growing your business.

But the look and feel of the website is not the only reason you should invest in a website. One of the most important aspects of the website is search engine optimisation (SEO). You should try to optimise your content as much as you can to help you rank higher on search engines. Here at Hive Digital Media, we focus on not only SEO but also website development to help your website be the best it can be.

Know your competiton

Keeping on track of what your competition is doing in the industry is a great way to plan out what you can do. This will enable you to stand out from the crowd and be unique when it comes to what your audience wants to see. This will lead them to hopefully see something different in your brand and allow them to choose you over all of your competition.

For more information on our services here at Hive Digital Media, click here.

Tags Business, Grow your brand, Hive Digital Media, marketing, Social Media, Social Media Marketing

How to Go Viral: 5 Ways To Get Your Content Out There

In today’s society, it is very easy yet still so hard to get noticed by people who are not your follower’s nevermind go viral. But, that doesn’t mean it is impossible! People believe that like anything, things like brand awareness and building takes time. As true as that is, sometimes people just get lucky and have their content ‘blow up’. That is what we call viral.

Going viral is something which becomes popular overnight (or throughout the day). having your content go viral isn’t going to happen overnight. So, when someone tells you that your content isn’t going to gain an audience, don’t listen as there is a chance that your content could go viral.

1. The Power of Social Media

The most common social media platforms which people are able to go viral for their content on are things like YouTube, TikTok, Twitter and even Facebook. It is a lot harder with platforms like Instagram as they don’t have a tool which allows us to share it besides Instagram stories. Remember these social media platforms don’t suit every brand. As well as this they are not the only platforms which allow you to go viral, these are just ones which we feel, give you the best chance.

YouTube

On average, YouTube has around 2 billion monthly log-ins. That is over a quarter of the world’s population. The platform enables people from all over the world to publish, like, comment and subscribe to videos and users. One of the great factors about YouTube is that people tend to get hooked and dive into watching the videos which YouTube suggests for them after they have finished watching the one they wanted. This increases your chances of your video being watched and going viral.

TikTok

Similarly to YouTube, TikTok is rapidly increasing in popularity. The app is a social media platform where people can publish either 15-second videos or 60-second videos. The great thing about this app is that if your videos reach the For You Page, your chances of going viral are very high, your video could even reach over millions of views.

Twitter

We believe that Twitter is a great platform for you to increase your chances of going viral. Once you have published a tweet, people then have the choice to like, comment or retweet your content. If they choose to either like or retweet, your content is then shown to their followers and so on. So, if you get enough retweets and your content is shown to enough people, your content could go viral.

2. Create Content Which Is Appealing

Realistically, nobody is going to interact with content which doesn’t look appealing. It has been proven that colour and layout plays a massive part when it comes to giving people a positive and negative view of your content. But do you know which ways are the best? The aim when creating content is for it to grab the attention of the audience and to get them hooked. If you are able to do this, your chances of going viral are already increased before you even post it.

3. Understand Your Audience

Understanding your audience isn’t a process which happens overnight. It takes trial and error and plenty of time. You need to understand how your audience responds to different types of content and measure the success of each practice. This way you will be able to see how different content compares to one another and how much better or worse it does. Any person who has ever had some successful content will tell you themselves that the process doesn’t happen all of a sudden, it is a long process.

4. Drive Traffic to Your Content

Paid ads give the ability for your content to reach audiences that it probably wouldn’t have done organically. So, once your content has been created it is rare that it will just go viral instantly. To help the process a good idea is to create more traffic using paid ads. However, understanding paid ads and the algorithm can be confusing and take a long time. Digital agencies, like us, come in handy.

You want to drive traffic to create conversions. This is because the more traffic you receive leads to more shares and more exposure. As well as this, the most exposure your brand gets, the more word-of-mouth marketing you will receive. Have you ever been to a restaurant, seen a film or even travelled to a place which people suggested to you? We’d hope the answer is yes, as we all have! We tend to value the opinion of our family, friends and even people we don’t even know.

5. Have A Marketing Plan

You cannot compare your companies marketing plan to other companies who have been going for 20 more years than you. This is because they have had 20 more years to go viral, gain followers and create traffic. So, although it is good to get a little idea of what they are doing (if it is working), it doesn’t mean you can try and do the same and get thousands of followers overnight. That isn’t how it works.

A marketing plan has to be brand specific. It needs to go hand in hand with your audience, your objectives and goals along with your message and market. If you don’t have a marketing plan it could negatively impact your brand. You don’t want to go viral for the wrong reasons as it could portray your brand to be something which it isn’t.

If you would like to talk to us on how we can turn your content into leads and revenue, then just hit the ‘Let’s Talk’ button below.

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Tags Social Media Marketing