How to Go Viral: 5 Ways To Get Your Content Out There
In today’s society, it is very easy yet still so hard to get noticed by people who are not your follower’s nevermind go viral. But, that doesn’t mean it is impossible! People believe that like anything, things like brand awareness and building takes time. As true as that is, sometimes people just get lucky and have their content ‘blow up’. That is what we call viral.
Going viral is something which becomes popular overnight (or throughout the day). having your content go viral isn’t going to happen overnight. So, when someone tells you that your content isn’t going to gain an audience, don’t listen as there is a chance that your content could go viral.
1. The Power of Social Media
The most common social media platforms which people are able to go viral for their content on are things like YouTube, TikTok, Twitter and even Facebook. It is a lot harder with platforms like Instagram as they don’t have a tool which allows us to share it besides Instagram stories. Remember these social media platforms don’t suit every brand. As well as this they are not the only platforms which allow you to go viral, these are just ones which we feel, give you the best chance.
On average, YouTube has around 2 billion monthly log-ins. That is over a quarter of the world’s population. The platform enables people from all over the world to publish, like, comment and subscribe to videos and users. One of the great factors about YouTube is that people tend to get hooked and dive into watching the videos which YouTube suggests for them after they have finished watching the one they wanted. This increases your chances of your video being watched and going viral.
Similarly to YouTube, TikTok is rapidly increasing in popularity. The app is a social media platform where people can publish either 15-second videos or 60-second videos. The great thing about this app is that if your videos reach the For You Page, your chances of going viral are very high, your video could even reach over millions of views.
We believe that Twitter is a great platform for you to increase your chances of going viral. Once you have published a tweet, people then have the choice to like, comment or retweet your content. If they choose to either like or retweet, your content is then shown to their followers and so on. So, if you get enough retweets and your content is shown to enough people, your content could go viral.
2. Create Content Which Is Appealing
Realistically, nobody is going to interact with content which doesn’t look appealing. It has been proven that colour and layout plays a massive part when it comes to giving people a positive and negative view of your content. But do you know which ways are the best? The aim when creating content is for it to grab the attention of the audience and to get them hooked. If you are able to do this, your chances of going viral are already increased before you even post it.
3. Understand Your Audience
Understanding your audience isn’t a process which happens overnight. It takes trial and error and plenty of time. You need to understand how your audience responds to different types of content and measure the success of each practice. This way you will be able to see how different content compares to one another and how much better or worse it does. Any person who has ever had some successful content will tell you themselves that the process doesn’t happen all of a sudden, it is a long process.
4. Drive Traffic to Your Content
Paid ads give the ability for your content to reach audiences that it probably wouldn’t have done organically. So, once your content has been created it is rare that it will just go viral instantly. To help the process a good idea is to create more traffic using paid ads. However, understanding paid ads and the algorithm can be confusing and take a long time. Digital agencies, like us, come in handy.
You want to drive traffic to create conversions. This is because the more traffic you receive leads to more shares and more exposure. As well as this, the most exposure your brand gets, the more word-of-mouth marketing you will receive. Have you ever been to a restaurant, seen a film or even travelled to a place which people suggested to you? We’d hope the answer is yes, as we all have! We tend to value the opinion of our family, friends and even people we don’t even know.
5. Have A Marketing Plan
You cannot compare your companies marketing plan to other companies who have been going for 20 more years than you. This is because they have had 20 more years to go viral, gain followers and create traffic. So, although it is good to get a little idea of what they are doing (if it is working), it doesn’t mean you can try and do the same and get thousands of followers overnight. That isn’t how it works.
A marketing plan has to be brand specific. It needs to go hand in hand with your audience, your objectives and goals along with your message and market. If you don’t have a marketing plan it could negatively impact your brand. You don’t want to go viral for the wrong reasons as it could portray your brand to be something which it isn’t.
If you would like to talk to us on how we can turn your content into leads and revenue, then just hit the ‘Let’s Talk’ button below.