Digital marketers, managers, and businesses are constantly talking and thinking about SEO (search engine optimisation), but what actually is it and why is it helpful?
What is SEO?
Search engine optimisation is the process of making changes to different aspects of your website to push your search ranking higher on engines including Google and Bing. This will result in the quantity of your organic traffic increasing and hopefully, more conversions/sales. Along with this, you will keep in a competitive position within your market.
What goes into SEO?
Search engine optimisation is not just a word with no meaning, it is something which your business will have to do to rank higher. It requires plenty of research and knowledge before you can dive into the deep end.
Optimising your content is one of the key elements when it comes to SEO. You need to do you research on different factors including keyword research to enable you to see better results. There are plenty of websites all over the internet which will help you find keywords to optimise your content.
To optimise content we suggest you:
- Do not put too much information while including too many keywords
- Do your research on your rankings
- Make your content smooth for readers
Website security is essential, especially when it comes down to Google checking your information. Having a secure website will not only help boost your ranking, but it will also attract more customers as it shows safety.
To increase your website security we suggest you:
- Create strong passwords
- Install security plug-ins
- Install an SSL certificate
User Interaction On Page
The bounce rate, conversion rate and the time which a customer has stayed on your page play a huge role in SEO. If a customer clicks on your page and then comes straight off, this shows Google that your website is not very engaging to your audience. Therefore, it may have a negative effect on your ranking. Whereas, if the customer says on your website and positively interacts with your site, you may be boosted.
To increase your on-page interaction we suggest you:
Try to target with your direct audience when using paid ads or when you are using on social media. This way, the people who will be interacting with your website are more likely to be looking for the service that you are offering. This means the customer will stay on your website for longer trying to find out more.
In What Way Is SEO Beneficial?
SEO can be beneficial to businesses of all sizes. Whether you are a small business starting off or a larger business which has been running for years, SEO can definitely help your business grow. Not only this, but it could also improve the user experience, hopefully creating more conversions.
How Can I Learn More About SEO?
As we have already mentioned, SEO may take years to learn. It is not something which you can grasp overnight. There are plenty of online courses, books and even lessons which you can attend to boost your knowledge of search engine optimisation. The main piece of advice we can give you when trying to learn more is to look around and find courses to help widen your knowledge.
How Can We Help?
Here at Hive Digital Media, we offer a service of SEO. In other words, we can provide you with a beneficial SEO strategy that works for you, your brand and where you are wanting to rank for organically. If you want more information on our services, click here.